(They Won’t Believe It’s) Vegetarian Meatloaf

"They Won't Believe It's" Vegetarian Meatloaf...and it's super easy.

This recipe is a staple in my arsenal. It’s super quick and easy to make and (so far) the best vegetarian meatloaf I’ve had. Even my meat & potatoes loving father tried it reluctantly and loved it! It also makes great sandwiches the next day (or two if it’s still around).

PREP: 20 mins.  COOK: 45 mins.


Servings: 6
Yield: One Loaf
  • 1 medium onion, diced
  • 1/2 green pepper, diced (optional)
  • 3 tablespoons vegetable oil
  • 2 (12 ounce) packages Lightlife Gimme Lean ground beef
  • 1/4 cup oatmeal, dry
  • 2 slices white bread, crumbled
  • 3 tablespoons ketchup
  • 2 teaspoons garlic salt
  • 1 teaspoon pepper

Coating ingredients

  • 1/4 cup ketchup
  • 1/4 cup brown sugar
  • 1/2 teaspoon dry mustard
  • 1/2 teaspoon nutmeg


  1. Sauté the onion and green pepper in the oil over medium heat until soft.
  2. Combine in a bowl with the ground beef alternative, oatmeal, bread, ketchup, garlic salt, and pepper. Thoroughly mix with a spoon or your hands.
  3. Press the mixture into an oiled loaf pan. Cover with foil and bake at 375 degrees F for 30 minutes.
  4. Meanwhile, mix together the ingredients for the coating and set aside.
  5. Remove the loaf from the oven and turn it out onto a baking sheet. Spread the coating over the entire loaf. Cook, uncovered, for another 15 minutes.


Lightlife Gimme Lean ground beef can be found with other imitation meats in most grocery stores.


8 thoughts on “(They Won’t Believe It’s) Vegetarian Meatloaf

  1. Do you have a substitute suggestion for the Gimme Lean Veggie Beef. It’s become hard to find in stores. All I’m finding is the Veggie Ground Sausage. It’s a shame- I loved the Veggie Beef. I made this recipe a few years ago and really loved it!

    Liked by 1 person

    1. Hi Bridget! Thanks so much for the question and we’re glad you enjoy our recipe! We also have been having the same problem over the last few months. So many stores that used to carry both, only carry the sausage. The last store we have found that consistently carries the beef flavor is Whole Foods. Another thing you can try is contacting the grocery manager at your local store. Sometimes they will special order a product for you at the same cost.


      1. Great question, Tara. I use a similar recipe to make meatballs and that’s exactly what I do. In terms of consistency they are exactly the same so there is no difference. You can definitely taste the sausage flavor however. So if you’re adventurous and like a spicy meatloaf, go for it!


    1. Hi Michelle. Thanks for the message! I’ve only made this recipe with the Lightlife “Gimme Lean” which comes in a refrigerated roll. It is almost the consistency of ground sausage and not really a crumble. If you’re planning to use a frozen crumble I’m not entirely sure if this recipe is moist enough to bind. Maybe I’ll test a recipe with basic crumbles see what I can come up with because they are much easier to find these days. Hope that helps!


  2. I made this for my vegetarian daughter and meat-loving husband last night, and there wasn’t a clean plate in the house. Absolutely delicious! Thank you for sharing it.

    Liked by 1 person

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